What is Yahoo's problem?
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I will answer my own question! Yahoo is burning through CEO's....likely persons that have no touch on the pulse of its users....truth is Yahoo actually has some really good channels and tools on their site that you never hear about. Answers and Yahoo Movies come to mind. They are both really useful and well designed. First thing they need to do is rebrand...they can remain fun with the Yahoo! Logo, but get more serious about yahoo.com being a one stop shop for those using the Internet and market it that way. They already have alot of key pieces.....the Yahoo Home Page...viable news/sports source and delivery....aforementioned Yahoo Movies and Answers.....market those with real life stories of people that Answers had helped..it really is a useful tool!!! Also.....get and tout Secure Email (really a huge market considering Google will sell you out in a New York minute) It doesn't make sense to me on their approach....it's too bad really.
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Answer:
they need to stop being so controlling on the answers section. it is hard to be difficult and snarky and offending with the uptight rubbish they put people like me through- shame on them!!
Rockstar at Yahoo! Answers Visit the source
Other answers
Oh My...!! We will all have issues.... You say that "YA & Y movies..are never heard about..." !! Really..?? If that is so...?? Then Why are there sooooo many users ...? Considering the usage & logistics of same... Don't you think your Q is really petty & obscure...?? What are you studying...?? Good luck Why would they want to rebrand...?? Yahoo has been doing great....
Integrity
The reason for this CEO going was in his CV he made false claims about his qualifications. No option but to go once found out.
smeagin
Those Companies which had so large that the CEO doesn't know about people that the industry consider to be important to the company's interests, but most tech corporations aren't doing just badly enough for people problems. But Yahoo also had another problem that made it hard to change directions. They'd been thrown off balance from the start by their ambivalence about being a technology company. One reason was the way they made money: by selling ads. In 1995 it was hard to imagine a technology company making money that way. Technology companies made money by selling their software to users. Media companies sold ads. So they must be a media company. After the taking over on Yahoo by Microsoft, services are nicely changed and upgraded with effective tools and results are clearly in front of us.
Sam Anderson
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