What is SWOT Analysis?

What's the 'definition' of SWOT analysis and what is its importance to modern organisations?

  • can you give me a detail definition of what exactly a SWOT analysis is and what's the importance of this to modern organisations?

  • Answer:

    SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. These are important considerations when making any business decision. It attempts to balance optimism vs. pessimism, and expectations vs. reality to come up with an accurate assessment of gain and risk.

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