What is the criteria for mba marketing?

MS in Marketing or MBA?!?

• I graduated with a double major bachelor degree in Business Administration and Economics two years ago. Now I want to continue my education but I cannot decide: MS in Marketing or MBA. I know MBA in more prestigious, but I also cannot afford to take it from a top school. In addition. I took a look at a lot of programs and most of the MBA courses coincide with the courses I took during my bachelor degree. The MS in my other option, but then again I'm afraid I wont be as competitive as the people who have MBA degree when it comes to job haunting. I'm not really interested in general management, or leading the day-to-day operations in a company, but I'm definitely interested in top managerial position in the Marketing field (CMO, etc). I just wanted to know if MS in Marketing and bachelor degree in Bus. Admin and Economics will lead me to a high Marketing position in a company, or I MUST have MBA for that purpose?!

• Answer:

  The MS may be what you need. It would lead to a staff position with possible advancement in marketing. The MBA is a general degree training students for top level management positions up to CEO or for those with entrepreneurial objectives of starting their own business. MBA students study accounting, finance, marketing, management, statistics, economics, strategy, policy, and other courses. The MS would have mostly marketing courses. You could achieve your goal with an MBA with a marketing concentration, however. Explore the Official MBA Guide. It's a comprehensive free public service with more than 2,000 MBA programs listed worldwide. It allows you to search for programs by location (US, Europe, Far East, etc.), by concentration (finance, marketing, aviation management, health management, accounting, etc.), by type of program (full-time, distance learning, part-time, executive, and accelerated), and by listing your own criteria and preferences to get a list of universities that satisfy your needs. Schools report their accreditation status, tuition cost, number of students, class sizes, program length, and a lot of other data. Schools provide data on entrance requirements, program costs, program characteristics, joint degrees, and much more. You can use the Guide to contact schools of your choice, examine their data, visit their web site, and send them pre applications. You can see lists of top 40 schools ranked by starting salaries of graduates, GMAT scores, and other criteria.