Need help creating an original and appropriate business name?

Need help with a business name?

• Hello everyone. I'm hoping to gain some solid feedback from members. I'm at the point where I'm ready to commit to a business name, but want to be sure that I'm on the right track. Obviously this is a weighty decision, and I want to make sure that it "fits". I have a personal concierge business that I run under my own personal name. Looking to grow the business, and hence the need to come up with a solid business name. As much as I like the idea of "catchy" names, or those with a play on words, I want to make sure that I'm thinking long-term and of the bigger picture. I'm leary about being pigeon-holed, and having a name that isn't able to "grow" with the business. I'm also hesitant to choose a name that might limit my focus as far as my target market. That being said, I'm strongly stuck on the name Prestige Concierge. I like what the word 'prestige' conjures up, and of course the word 'concierge' implies what the business is about. I'm hesitant because I wonder if it is indeed "catchy" enough? Is it too hard to pronounce? Any feedback or other suggestions very much welcomed!

• Answer:

  You will want a name that competes well on Google organic search results. Do some keyword research, and figure out what other words people use when they search concierge. Your business name should also be unique enough so that you are not confused with another business. P.S. the word prestige seems like it is mostly used by people who have no idea what it means. You often hear it after the name of a cab company, or in some second rate Chinese watch ad. When is the least time you heard real purveyors of prestige actually use that word? NEVER. So I cannot give you a suggestion since you need to research.