Anyone know the marketing objectives for Cadbury's?
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I'm looking on the website for the objectives but can't find them. Does anyone know what they are because I need them for my business work. Remember it's marketing objectives (promotional activity) not overall business objectives. Thanks for any help given :)
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Answer:
The American company Kraft has taken Cadburys over and their objective seems to be to ruin the product. Thousands of complaints about the quality of the chocolate since they closed the British factory ( they promised they would not) and moved production to Poland. UK
Luke at Yahoo! Answers Visit the source
Other answers
I'm not sure if this is general objectives but I think profit and/or growth? I don think that's what you meant by marketing objectives though? :s
K88ee
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