What is a good banner ad?

What program can I use to put a banner ad into one of my videos?

• I have an MP4 Video, and I would like to modify it with a moving banner ad. Adding an image onto the banner would be a nice touch, but it doesn't really matter. Does anyone know of a software (Preferably free) that I can use to put the banner ad on? By the way, I want the banner ad to be seen, say, at the beginning of the video only and not anywhere else.

• Answer:

  Create a relevant "setting" or image background for your ad. In the classic ad banner structure, what you have to work with is a thin, long rectangle that will appear at the top of a user's screen. Lots of ad banners use outdoor backgrounds and employ jumpy characters that move from one side of the screen to the other. Set up a "storyline." It may be helpful for yourself or the target audience to create a kind of "conceptual context" for your ad to operate in. Usually, you won't do this with side text, but with some visual props or cues on the sides of the ad banner. Add a "personal" message. Using words like "You" and "Your" personalizes the ad banner and draws the target user in. Using the present or future tense is recommended. For viral marketing purposes, you can even make use of a kind of "I/You" structure, simulating a direct discussion through the banner space. Be activity-based rather than product-based. An ad banner with viral marketing is not a description of a product or service; that kind of advertising is prevalent in other contexts. The ad banner is an invitation to follow a message by clicking into other pages. Continue viral marketing strategies in your "destination." Good follow-through is important in an ad-banner; while clicking through to a dead or unappealing link succeeds in getting that initial interest, it doesn't lead anywhere. Stay with the user through the destination page and include further invitations to really ramp up activity through your ad banner. Read more about The World's Centre for Free Classified Ads:http://www.transworld-ads.com/