According to the text, a true marketing decision support system should be interactive, which means:?
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According to the text, a true marketing decision support system should be interactive, which means: a. managers can probe for trends, isolate problems, and ask “what if” questions b. managers that aren’t skilled with computers can easily learn to use the system c. managers are able to sort, regroup, total, average, and manipulate data in various ways d. managers can give simple instructions and see immediate results e. managers can find optimum solutions to marketing problems
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Answer:
a.
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