What is communication?

What is the difference between Communication and Communication Arts in the Philippines?

• AB Communication program in ADMU and AB Communication Arts program in DLSU how are these two programs different? thanks in advance :)

• Answer:

  AB Communication (AdMU) The Department of Communication trains competent, creative and ethical practitioners, educators, and audiences of traditional and new media. It seeks to infuse the practice and study of communication with the Ignatian values of excellence, service and promotion of justice. Its programs prepare students to work in various communication contexts such as audiovisual and multimedia production, journalism, advertising and public relations in sectors as diverse as education, government, industry and development. The AB Communication program enables students to engage with the constantly changing landscape of contemporary communication and media by offering an interdisciplinary curriculum comprised of flexible tracks of studies in specialized communication fields: image and sound production, journalism, and advertising and public relations. Grounded on a foundation of communication and media theory, research and ethics, undergraduate students specialize in one of these tracks of study and follow a progression of courses that may be customized to his or her interests in the field. This includes a summer practicum entailing professional experience in communication- related institutions and the crafting of a thesis as the culmination of their academic curriculum. The program equips students with the capabilities, creativity, vision and values to pursue careers in multimedia and digital video production, print, broadcast and new media journalism, advertising, public relations, education and other careers where creativity, leadership and an acute understanding of communication is essential. AB Communication Arts (DLSU) The Communication Arts Program in Production is designed to introduce the student to the media – particularly print, film, radio, photography and television. The specific objectives are: To introduce the students to media history, criticism, and theory. To create an environment conducive to a practical experience of media production To expose the students to the realities of Philippine mass media To challenge the students to explore the developmental role of media in society. With these objectives in mind, the program in production consists of theoretical and practical courses. The regular LIA major is trained to integrate the following areas of production: photography, film and video, print and broadcast. The link for ADMU's program below has more info on its masters program. The link for DLSU's program has more info on the program's core courses and cognate courses.