Difference between marketing and marketing communications?
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There are two branches at my university (economics faculty) which both host marketing, but the management course hosts marketing and the media/culture/tourism branch hosts marketing communications. I'm not really clear about the difference between the two? And which one is more important? Or practical or sought out in the job market right now?
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Answer:
marketing communications is always going to be a high demand position, marketing itself is a high demand need. Communications would most likely be socio-marketing, where as marketing would be the fundamental textbook marketing.
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