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Which would be more lucrative: marketing or finance?

Which other major goes best with FINANCE, 'Accounting, Economics, Marketing or Banking'???

  • In terms of job opportunities and salary levels...I really like the concept of Marketing but is it worth while to study towards because I have heard you don't need to study 'Marketing' to become something in the 'Marketing' field.

  • Answer:

    I agree with Dante above. The question you should be asking yourself isn't what "goes best" but rather "what are my goals, career-wise, and what educational path will get me there." Here are some possible paths: 1. As stated above, if you wish to work for a large investment bank, Accounting is a good match. Coupled with finance this will allow you a better understanding of financial statement analysis and other relevant tools. 2. If you wish to pursue a career in banking, a combination of Finance/Econ with a specific coursework focus on interest rate drivers and other macroeconomic phenomena will help you gain a good perspective on the environment you work in. 3. Similarly, a combination of Finance/Banking will depend on your school but most banking programs will focus also on the *process* which underlies the banking system which will be good insight for you. 4. A combination of finance/marketing would be good preparation for a career in, say, investor relations. This path requires people who have an understanding of the financial aspects of a single company but the ability to communicate the company's public information to existing and potential shareholders. Hope this helps!

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If you want to work in the financial sector (JP Morgan and such), Accounting is probably your best bet. It allows you to really understand the financial jargon. If you plan on "getting the big picture" working for the treasury department or something along those line, Econ is probably better. If you want to do Marketing, then you should ditch finance and do marketing, but if you like finance and want to work in marketing, you could either choose both majors, or do finance and econ, and then get an MBA with a marketing concentration. For the most part, the answer to your question depends on where you are going professionally, and how much weight you put into earning a lot of money versus understanding how the economy trully works. In my experience, rich brokers usually understand a narrow scope of macroeconomic concepts, and experts in macroeconomics are usually not rich. By the way, before I became a pure Econ guy, I worked in the finance world (Stanford Financial), and I found that my econ background, coupled with speaking multiple languages, opened the most doors.

danteslives

Accounting and economics are a good complement. If you are thinking of high-powered marketing, you should also consider mathematics, since there are lots of mathematical and statistical models underlying marketing theory.

Allan

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