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Whats the best market to target?

Who is the target market for whole foods market?

  • Im doing a business report for my class and need to know who the target market is for whole foods market, it does not say on the company website or the financials. Also need help with the demographics can anyone tell me the demographics for whole foods market.

  • Answer:

    Whole Foods has a list of stores (with locations/zip codes) on their website. If you can get a hold of a Demographic Sourcebook (if you have a good public library or a university library nearby), look up the stats for each zip code (and for neighboring zip codes). The CACI Demographic Sourcebook is a great one--it's updated every year, and it has lots of info on each zip code in the U.S. Aside from that, you can look up some zip code info on the Claritas Marketing site (google YAWYL for their zip engine; "YAWYL" means "You Are Where You Live."), and you might try looking for the ESRI site online (they do similar demographic info for zip codes). The online sources are not as thorough as the paper CACI sourcebook, but they're better than nothing, and they'll let you piece together a profile of the people that Whole Foods is targeting.

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I would say people who want to live a healthy lifestyle and look after they're health.

polly

You may want to contact the company to find out. The Whole Foods and it's competitor Wild Oats, are usually in upscale or trendy areas. I have never seen one in a low income neighbor. The prices are expensive also, which is an indicator of who they target income-wise. You may want to do a research against the stores' addresses and the income for that community. They are suppose to appeal to people who eat healthier and promote earth friendly products. I am stereotyping and assuming that is usually a more educated, health conscious population.

Laughing Libra

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