How to attract customers to a bar in the off season?

Get a big screen TV and show the fall sports.

Theme nights. Hawaiian, western, etc. Prize for the best costume, dancer or singer. Something like that.

The more women you attract, the more men will come automatically. Throw a wet t-shirt contest. Offer a free shot for any women that wear a skirt.

Have cash drawings once a week put the money from their first drink in the pot and have them fill out a slip with name on it, Have to be present to win like on a wednesday. Can only enter once a night. It worked at the bar here everyone was there.

Monday Night Football, Sunday Night Football, discount beer nights, discount shot nights, kareoke?, 2 for 1 specials

Not sure if you have a kitchen or not, but special events like Steak Night coupled with a beer special and some basic advertising are simple and word of mouth spreads with the locals. Just don't skimp on quality with the meat, look at it as an investment to get people doing what you really want them to....drink alot and tip well.

turtle races, quarter beer night , dollar bottles, free darts,

Sporting Specials,Live Bands, Kareoke, Ladies Night, Pool Tourneys, and Specials of the Night are always good. ( 50 cents off beer, $3 Margaritas, etc...)

my idea is to get madden 07 and run simulations all week between the real games. Post up a schedule. If you are in a football town, that's even better. Have the "all time" team vs modern teams. In madden, all the all time teams will destroy any modern team. Another idea is to show old games during the week. They're pretty cheap, maybe 20 bucks a video from nfl films.