Why isn't there a Costco in Santa Ana, Oakland, Monterey, or Santa Barbara?
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Why isn't Costco in Santa Ana, Oakland, Monterey, or Santa Barbara? Is this an income thing? Is Costco for the middle class or upper middle class? I thought Costcos are usually found in job centers or urban centers. I think Oakland and Santa Ana and Santa Barbara are job centers and urban centers. Is the Costco nearby Santa Barbara only in Goleta because Goleta has a larger middle class? Is it not in Oakland and Santa Ana because they are too poor for Costco and not have enough middle class consumers? I don't get how Costcos are located. I know for malls they usually locate in parts of towns with high traffic volumes and in communities with the most amount of wealthy consumers. Wal-Marts tend to be in middle and lower-income communities. So whats up with Costcos?
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Answer:
There's a Costco in Sand City, a mile from Monterey and immediately abutting Highway One. That's also where the Target, Ross, Marshalls, and big Borders are. I think this is purely a traffic issue. There's really no land available in Monterey adjacent to a Highway One exit. Plus, Sand City is more accessible than large sections of Monterey are.
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Other answers
I can't speak to the other areas, but Santa Barbara is a very old town, much of which are homes built into the hillside. I can't think where they could have put a Costco that would have the space and parking needed. It was put in Goleta because a) there was space to build it there and b) it was built before Goleta became a city and so they only had to get building permission from the County. What makes Santa Barbara such a lovely place to visit is the old world charm and that comes with strict building rules. That is why you don't see any big box type stores - Home Depot, Costco, Target, etc...
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