How to refiine n make my statements into a FINE ART?

How to refiine n make my statements into a FINE ART?

• it is well known that many Public Relations Officers of many MNC s r able to refine or make statements or refine their statements into a FINE ART when their compenies did sth wrong or their companies made products that have caused accidents to customers or consumers or when their companies get into bad news or when their companies get into very embarrassing situations how is it done ?? how do Public Relations Officers of MNC s manage their public image ??? and how do they refine their public statements or public relations or public image or public statements or their public relations into a FINE ART ??? without having to make any public APOLOGY ??? and without getting sued by consumers or customers ?? ???

• Answer:

  they have a team of public relations officers and also would have some very high priced QC's on the booked just in case of getting sued