The best ways to target display ads are to take a look at the media opportunities and to make sure that your ad has relevant and compelling copy.

On the media part of the equation, there are three kinds of media to consider: Targeted media, Targeted mass media and General mass media. Depending on the numbers and the costs (and your budget), start testing the various media that target your potential customer. At the same time, you can also test different copy.

For more information about the best way to spend your advertising budget, please give me a call at R.M. Barrows Advertising & Public Relations at 650–344–4405 (9am-6pm PDT)

This is called re-targeting. when you visit a website your browsing system will lay a cookie which details what you have done on that particular page, the companies then use either an ad agency (Google, Viant etc) or their own system to set up ads based on your recent searches. they will change according to what your looking at. For example the timescale they have to convince you to buy a pair of trainers will be perhaps 2 days so you will be served ads for 2 days for the trainers you was looking at, if you was looking at holidays or cars, the sales time would be a lot longer so you may be served ads for a month.

The only way to get rid of this partially is to go incognito or private browsing, this will still serve you ads while your in the session but once the window is closed all cookies are wiped therefore when you start again, you’ll get fresh ads from what your looking at in the new session.

A helpful hint, if your comparing prices always do it in incognito mode, otherwise companies tend to inflate the prices if they can see you’ve looked at the same place more than once as they gamble that you’ll pay the difference anyway!

Happy Private Browsing!

I have lots of experience with behavioral targeted display ads.

Site-Based Retargeting - Probably the most bang for your buck, this targets your specific audience pools. With retargeting, you can serve ads solely to people who have visited your website, or even specific pages within your website. This ensures that you're serving ads to people who have had at least some prior engagement with your brand. ReTargeter (http://www.retargeter.com/) specializes in this, and has a huge network and a grade-A support team (disclosure: I work there).

Search Retargeting - This is similar to site-based retargeting, but it serves your ads to people based on their search history. Because this is based on a data pool, the data may be inaccurate, or the volume of data may be insufficient.

Social Advertising - Advertising on Facebook, and now Twitter (whether you want to consider Facebook and Twitter ads display ads is up to you), allows you to serve ads based on an audience's social interactions. For example, you can serve ads solely to people who have tweeted about Justin Bieber, or you can serve ads to people who are connected with people who already subscribe to Mr. Bieber. ReTargeter (see disclosure under Site-Based Retargeting) has some unique products that has integrated site-based retargeting with social advertising.

SEM - Using a platform like Adwords, you can serve ads on the DoubleClick display network based on what people search. This is different to search retargeting in that the ads are shown contextually, based on the site that the targeted UV is viewing.

I hope this helps!

At first do some market research see what your competitors are doing. see their creatives, websites, ad copies etc so you will have the data. you can use Facebook ads library to see your competitors ads.

Then you have to figure out what extra value you can provide to your customers than your competitors it could be anything like improve your product, creatives, landing page & your offer.

Then setup Facebook pixel, conversion Api and events for remarketing purposes.

Now do some research on your audience that whom most likely to buy your product, what are their behaviors, age, gender, Interests etc.

Then it's time to create creatives and ad copies. make sure you address their pinpoints on them and tell them how your product can add value to their life and solve their problem…

Now you have setup everything just make sure you double checked everything ✔️✔️.

Finally you are good to go to publish your campaign 😉

Warm Regards: Mehmood Sheikh!

You are talking about remarketing or retargeting. Retargeting works through ad networks like Google Ads, Bing Ads, Facebook Ads, etc. You install a piece of code on your website - all pages or, better, specific product or service pages - that can then be used by the ad network to identify someone who has visited your site.

Coding ads to each product or service or product/service family (product line, etc) allows you to specifically target the follow-up ads. The ad network can then display the retargeting ad when the person searches Google or Bing or displays a Facebook page.

That is, the code registers the visit to your site and assigns a unique code that the ad network can use to track the visitor’s movements. Basically these ads then remind the person about your product(s) or service(s), increasing the likelihood that they will buy from you.

As an example, let’s say you are bank. You add tracking code - sometimes called a “pixel” - to loan pages within the website. When the person later searches for “loans” using Google (or whatever ad network) your retargeting ad will display.

But, other sites part of that ad network can also display the ad based on dimensions and the keyword(s) associated with the page. These sites can be broad based or specific to a topic. The latter is better.

So, if you visit a page about how to calculate interest - that is, an interest calculator - that page could also display your loan ad.

Delete your Cookies.

Delete and manage cookies in Internet Explorer - Windows Help

Here is a good tip: If you go online to browse for an airline ticket price and then re-visit the web page, the price will go up, this is to make you think the plane is filling up very fast. The truth is the computer detects you are visiting again and gives you a higher price.

If you delete your cookies it will give you the original price.

But sometimes the Cookies are good for you.If you visit Amazon and look for your favorite books, a robot will detect your needs and compare them to similar users, and they will suggest great books for you to read. Same thing happens when you buy songs from iTunes.

The robot “supposes” you could still be interested in the Yoga Class. It is easier to convert a client that showed some interest than to convince a new person that probably is not into Yoga at all. It is cheaper to publicize this way.

Banner ads, also known as display ads, are digital advertisements that use images or multimedia to attract the viewer's attention. They are placed in high-traffic areas of web pages such as the front, bottom, or side to generate click-throughs, purchases, and leads for the advertiser. The primary goal of banner ads is to create brand awareness and attract potential customers to the advertiser's website. A successful banner ad is eye-catching, visually appealing, and concise, using minimal text to convey its message.

The Key points for creating effective banner ads:

1. Make Your Ads Stand Out: Use complementary color schemes and crisp borders to make your banner ads distinguishable from the website's background.
2. Create Well-Designed Buttons: Buttons are the most important element of a banner ad. Use contrasting colors and effective combinations to make them impossible to miss. Also, consider designing banners that look like videos with a play button to increase click-through rates.
3. Get the Text Right: Use less text on banner ads and differentiate between the headline and body using different text sizes. Avoid unclear, curly, script, or extremely thin fonts. Use a font palette consistent with your brand, and make sure the logo is legible.
4. Use Color to Convey the Message: Color is one of the most critical factors in designing a banner ad. Use colors that communicate the right message for your brand. Don't ignore brand guidelines, and make sure the ads look consistent with the page that the user is directed to.
5. Keep It Simple: Determine your aim, communication, and call-to-action, and stick to them. Use striking designs that leave a lasting impression, but keep everything simple to avoid confusion.
6. Make Your Ad Interactive: Interactive or animated ads perform better than static ads, as long as they don't deviate from the message. Create simple transitions that don't last more than 10-15 seconds and loop not more than 3 times.
7. Choose Appropriate Imagery: Use imagery sparingly and only when needed. Ensure that the images used are relevant to the ad and maximize the impact of the message.

What you're describing is called "retargeting," or "remarketing." You can do this through several platforms, depending on your budget, and whether you want to manage it yourself or not.

Here's how it works...there are two parts to it:

1. Collecting the users that you're going to "chase"

Whatever network you sign up with to serve your ads through (Google Adwords, AdRoll, etc) will provide a pixel that you place on your website.

People who visit your website get "tagged" (also called cookie'd) by this pixel. Over the course of a few days or weeks, you'll develop what's commonly referred to as a "cookie pool."

2. Serving your ads to the cookie'd users

This is part of the media buy portion - paid for as a CPC or CPM rate, depending on the network you're using. As those "tagged" users go to web properties where ad inventory is available through your platform, they will see your ad. (This is drastically simplified, but you get the idea.)

So for example, a user comes to your site and leaves. You have set up your buy to include Facebook retargeting...so when they go to Facebook, assuming you're paying a competitive rate, etc., they will see your ad. Same goes for other web properties.

You can get pretty complex with this strategy. For example, you can specify that you only want users who visited a particular URL on your site to see your ads, not just everyone. You can also exclude audiences...so, for example, if you're an e-commerce retailer, you can retarget but NOT to people who completed a purchase. You can also strategize the creative based on which URLs they visited on your site, etc.

Hope that helps

Banner advertising networks are considered one of the best types of networks, as they can give a good appearance and shape to websites, especially if the ads are unique.

One of the best banner ad networks that I can recommend to any blogger is StudAds ( Search in google for StudAds ), and this network handles the acceptance of new websites in a very short time.

Where it is possible that your blog or website will be accepted in a period of time that does not exceed a day only, as well as the average cost per click in this network reaches $3, and this allows you to achieve a good income through it.

Also among the other awesome advantages of this network is that the minimum payment is only 10$ and the payment procedures are not complicated and difficult as it supports many payment methods.

Morever, if you have any questions, you can contact the support team and they will be ready to help

Many marketers are familiar with Facebook retargeting ads where marketers originally target people who have visited their website with ads that will get them to buy a product or service thereby, eventually, turning them into a customer.

If you are also a Facebook Marketer & want to Facebook Ads for eCommerce websites to generate targeted sales then you have to follow the mentioned below points, which are:-

• Create a product catalog for your eCommerce Facebook ads
• Create a product feed for your Facebook ad strategies
• Plan a targeting strategy for your eCommerce Facebook ads
• Setup upsell and cross-sell campaigns as part of your Facebook ad strategies
• Design and plan the eCommerce Facebook ads
• Monitor and modify your Facebook ads, etc.

I hope with the mentioned strategies, you will able to generate targeted sales for your eCommerce websites.

1) Checkout the landing page, where the visitors are landing. Does your landing page has enough 'call to action' trigger? Are you thinking of a 'Sale' every time visitors land on your landing page? Only 'Buy Now' message isn't enough. Incentivise them with 'discount vouchers', ask them to enroll into a premier club taking down their mail ids. Mail contacts generated through campaigns is the best cost effective way for remarketing.
2) If everything mentioned in the above point is okay, then think of Google remarketing. Setup Google remarketing, keeping goal conversions in mind.
3) Are relevant profiles coming to your site while using FB? How to check that? If your FB adv is adding up ur FB page 'followers', just check the profiles of the newly added followers to understand their profile. If you are not satisfied, please change the platform. Better run your ad in some other platform

If you are referring to 'onsite' behavioural targeting of banners, as opposed to offsite, where you might buy ads from a network that follow people around the web reminding you of previous products you have looked at, then my advice is to first write down who your target audiences are and then think about what attributes they exhibit that taken together might allow you to target them better when they do visit the site.

For example if a user has previously responded to a certain email or paid search advert you could use this to trigger a followup message that the user sees on the site when they visit on the first and subsequent visits.

A small example that comes to mind is a floor tile retailer who sold largely to wither the building trade or to architects. By knowing which was which quicker they were able to test and serve messages on design and aesthetics over the more physical properties of the tiles that builders would focus on. This simple strategy significantly helped improve response, because they thought about who their target audience were and then worked out a way to better present themselves to each. In the end and after some on-the-fly testing they found using the more brightly coloured highly stylised adverts were incredibly efffective 'onsite' to cater to their arcitect audience and the physical properties, ease of installation were likewise a hit with the builders. The example is small but the same applies to every website who may have a number of key customer segments, who might be at a different stage in their buying process, and whom if you met them on the shop floor would use slightly different sales messages. This is really what behavioiural targeting is all about, tailoring your conversation with the customer.

One of the simplest and often successful behavioural targeting implementations is simply serving a different sales message on the homepage every time a user visits the site and bringing onto the landing page any relevant advert based on either their previous browsing history or their geo location from which they are coming from.

If you want to try something out i recommend you take a look at our self service Cognesia.com Engage product that can get you up and running almost immediately and then test and target messages and content on the fly. Its a very liberating experience.