[Update April 20, 2012]
Facebook removed the default landing tab option when it converted pages to the new timeline format on March 30.

You can still share direct links to specific tabs and drive Facebook ads to whichever tab you choose.
http://www.insidefacebook.com/2012/03/05/facebook-ads-can-still-lead-to-specific-tabs-even-with-default-feature-gone/

[Original answer Dec. 30, 2010]
In May, Facebook eliminated the default landing tab option for unauthenticated pages (less than 10,000 Likes).
http://www.allfacebook.com/facebook-limits-landing-tabs-to-authenticated-pages-2010-05

On Dec. 16, Facebook accidentally revealed some prototype features. During this time, even page admins of authenticated pages could not set a default landing tab. The feature was restored later that day.

Another possibility is that you combined your fan page with a Place page. Places pages do not currently allow admins to set a unique default landing tab.

As Chad noted, another possibility is that you are dealing with a Community Page, not a fan page.

Hi and thanks for A2A.

I’m assuming you mean using your Facebook page as a landing page (for paid ads, email marketing, etc). So technically, yes. People can “land” on your Facebook page, and there you can have a pinned post with a lead magnet or whatever, CTA button, and the other limited options that a Facebook page allows.

But as I mentioned, it’s very limited. Hence you will be wasting your marketing energy and ads dollars into a low converting “landing page”. Why would you want to do that? Just spend a couple of extra $ and build a professional landing page that you can customize for higher conversion.

Boost Your Facebook Engagement

An effective Facebook Fan page thrives on engagement and authenticity. First, know your audience—understand their interests and tailor your content to resonate with them. Consistency is key; post regularly to keep your followers engaged and informed. Use eye-catching visuals and compelling captions to draw attention.

Encourage interaction by asking questions and responding to comments promptly. This builds a community feel. Utilize Facebook Insights to track what works and refine your strategy. Collaborate with influencers or other pages to expand your reach. Lastly, don’t forget to showcase your brand personality—whether is humor, inspiration, or education, let it shine through. An effective Fan page is not just about likes; it’s about creating a vibrant, interactive space that keeps people returning for more.

Use the free Canva design tool to create an appealing cover and images besides the photos you intend to post. Use ChatGPT for research and as a popular hashtag generator.

Keep in mind, lately, as well as YouTube and TikTok, the Facebook algorithm pushes short content, meaning you'll be rapidly more successful with Facebook Reels.

Unfortunately, traditional "static FBML" is no longer available as of March 10th-ish, 2011. Page admins are no longer able to create landing pages (tabs) using static FBML, so it must be done with an iFrame (Inline Frame), which can be hosted on your own server. This actually gives you some more flexibility in developing custom content. Rather than put a full tutorial on this post, I think it would be best to link to an excellent article on how to do this. This tutorial explains everything in very plain language. You can see it here: http://socialmouths.com/blog/2011/03/16/how-to-build-a-facebook-landing-page-with-iframes/

Simplify360 provides a list of all fans who have interacted with your page. The interaction can be liking, sharing or commenting a post, or making own post.

You can not have the list of all fans (inactive fans). This is a SPAM control feature of Facebook.

To create a fan page on Facebook, follow these steps:

• Login: Login with your Facebook account.

• Click on Create Page: Click on the "Pages" option in the top or left side menu on the home screen, then click on "Create New Page".

• Add Page name: Write the name of your fan page here.

• Select Category: Choose a category according to the type of your page, such as Artist, Public Figure, or Business.

• Add Details: Write a description of the Page that tells people what your fan page is for.

• Upload Profile and Cover Photo: Upload a good profile and cover photo for your page which is attractive.

• Publish: After everything is set, click on the "Create Page" or "Publish" button.

Now your fan page is ready! You can invite friends and followers and start sharing posts. 😊

Landing pages are an integral and effective component of Facebook ad campaigns. A well-designed and optimized landing page can significantly enhance the performance of your Facebook ads by improving user experience, increasing conversions, and maximizing the return on your advertising investment. Here's why landing pages are crucial for Facebook ad campaigns:

1. **Relevance and Consistency:**

- Landing pages allow you to create a seamless and consistent user experience. When the content on your landing page aligns with the ad they clicked, it reinforces the message and maintains relevance, reducing the likelihood of users bouncing away.

2. **Conversion Optimization:**

- Landing pages are specifically designed to convert visitors into customers or leads. By removing distractions and focusing on a clear call-to-action (CTA), you canguide userss towardss towardss the desired action, whether it's making a purchase, signing up, or downloading content.

3. **Customization for Ad Objectives:**

- Different Facebook ad objectives, such as lead generation, website clicks, or conversions, may require different landing page structures. Creating dedicated landing pages allows you to tailor the content to the specific objective of your ad campaign, improving the chances of achieving your goals.

4. **Data Tracking and Analytics:**

- Landing pages enable precise tracking of user behavior and conversion metrics. By integrating analytics tools, you can gain insights into how users interact with your page, which elements are most effective, and where improvements can be made. This data is invaluable for optimizing your campaigns.

5. **Reduced Friction and Load Time:**

- Directing users to a landing page with a focused message reduces friction in the conversion process. Additionally, optimizing landing pages for speed ensures that users have a smooth experience, which is crucial for keeping their attention and encouraging them to take action.

6. **Mobile Optimization:**

- Withgro users accessing Facebook on mobile devices, having mobile-optimized landing pages is essential. Responsive design and mobile-friendly layouts ensure your landing pages look and function well on various devices, enhancing the user experience.

7. **A/B Testing:**

- Landing pages provide a platform for A/B testing different elements such as headlines, images, CTAs, and layouts. By experimenting with variations, you can identify the most effective combinations that resonate with your audience and lead to higher conversion rates.

8. **Compliance with Facebook Policies:**

- Facebook has specific policies regarding ad content and user experience. Utilizing dedicated landing pages helps ensure that your content complies with these policies, reducing the risk of ad rejection or account issues.

9. **Capture Valuable Data:**

- Landing pages often include forms for lead generation. By capturing user information through forms, you can build a valuable database for future marketing efforts, such as email campaigns or retargeting ads.

In summary, integrating well-designed landing pages into your Facebook ad campaigns is a strategic approach to maximize the effectiveness of your advertising efforts. It improves user experience, increases the likelihood of conversions, and provides valuable data for ongoing optimization.

Having a Facebook Instant Experience is actually a great idea.

1. Choose the right type of campaign. Try to incorporate the instant experience (FB landing page) for your traffic generation campaigns (Consideration phase) for a filtered and better quality traffic.
2. Create a targeted ad set.
3. Create a new ad. While creating a new ad select the INSTANT EXPERIENCE under Full-screen mobile experience.

4. Optimize the Instant Experience content as much as possible. Write down your service or product differentiators and include initial pricing.

5. Choose a CTA which is most likely to convert. Do not direct this traffic to low performing landing pages on your website.

6. Include UTM parameters in the CTA links for better tracking.

Try to limit the CTAs to one or two links at max.

All the best for your campaigns!

Hello!

I manage 4 fan pages B2C and B2B this what i noticed is knowladge about your community is really what you need. When you REALLY know who is your audience you can adjust content to the type of audience. If only you can say that your community consist of some people 20–40 y.o and that’s all, you completly don’t know them.

What they do everyday? What is interesting for them? What they love? If you will know the answers for these questions you will never hesistate what to post today.

I recommend you to post:

• many high quality graphic content
• polls
• videos
• 70/30 questions
• follow your competition and learn from them.
• be there where you community is (use internet monitoring tools)

Facebook is the leading social media platform globally. Whether you want to sell a product or manage a full-fledged business, Facebook is the right choice for you. To make a dime on this platform, you must be persistent despite your campaign isn’t generating income. Firstly, craft your Facebook profile to spark attraction throughout. Ensure your profile looks like a real person. Customize your business picture in your cover photo section or profile picture. Moreover, ensure you list the correct location and stick to the business objective and goals. Lastly, include a website link and contact information if you own an online business. If you want to make handsome money on Facebook, consider crafting a separate account. It will help you maintain business and personal activity separately. Let's dive into a welcoming way to make money with Facebook:

1. Write a Post

Writing a post is appropriate to market yourself to your dear friends. Craft what you want to sell and include a product picture to grab more customers. Beware that such a post is chiefly shared with your friends, but it can be observed by others you aren’t aware of if a friend shares it. For instance, if your friend is specialized in selling real estate and cars rather than navigating through the struggle of selling to the stranger. Use your friends' posts as an example to design your post, especially if you're a newbie on Facebook. If you’ve never sold anything on the platform, don't worry because you're on the right track to achieve greatness in your endeavours.

2. Join sell groups

If you’re planning to sell locally, possibly you won't sell to a friend. That's the main reason why you need to subscribe to the sell groups. The platform facilitates the selling approach by designing a post in one group and then choosing other groups before posting it. Let’s give an instance you want to sell your car. Possibly, your country has at least two different cell groups that accept used vehicles. Though you can make a single post, it will display in a wide array of groups and reach maximum Facebook members. The most trending groups include automobiles and garage sales. If you want to spearhead group search, click the Sell and Buy Groups icon in the Explore menu. Ensure you read each group stipulated measures before you post. Otherwise, the group admin can remove you from the group or delete your post.

3. Sell on Facebook marketplace.

Facebook Marketplace is the utmost area to sell your products. Eve

Converting your facebook profile into a fanpage / business page is called migration.

So what you need is to think the whole thing through first. Keep in mind:

• You will loose your role at all of your groups
• You will stop following/like other pages
• You won't have access to your personal messages after the migration
• Your messanger account won't be available anymore
• Your friends will turn into fans, and only if they engage with your post will they be displayed in your fans news stream; if they don't, facebook will begin to show your posts (from your new business page) less frequently.
• You will need another (personal) account to run the page. Here's comes the detail that if you allow for another person to became admin, he/she may delete your access, in summary, be careful.

So, only after you backed up your groups/likes and messages into another personal account, clic here

Facebook Migrate

You will have the option to pick a name and a url. Choose wisely, as it is difficult to revert/change later.

Assuming no trolling on your part. Facebook landing pages are written in a language called FBML. That's facebook marked up language, which is no different than HTML and some CSS. What this page has done specifically is use a profile picture (remember they can be really long as facebook allows for that) and have a landing page whenever someone who is "not" a fan visits. On clicking like you are taking to the same landing page except you can now choose to show whatever you want to the fans.

They have then used a click action html page (basically think of it as a mini website in that space thats allowed for your viewing being embedded into that area). You then click and a flash (.swf) file loads.

So it's not rocket science, just some flash, html and css all embedded smartly.

In order for a fan page to be effective, it's true (as Nathan says above) that users need to return. But that's an effect, not the cause.

What compels someone to return? An engaging topic, or an interesting photo. The owner of a fan page must work consistently to produce and provide content. Posting videos from your (or someone else's if it's relevant) YouTube channel, photos from recent events or work you're performing, or articles from your blog are all good ways to get repeat visitors.

Using a reveal tab is a good way to convert a visitor into a fan, and linking between your website and your fan page using the social plugins available are also great ways to engage your audience.

All of that being said, consistency is the KEY! Facebook is not a 'fix it and forget it' platform. It requires attention on a consistent, ongoing basis.

I've just opened up registration for a new site called 30 Day Fan Page Profits (http://fanpage.onlinesmallbizcoach.com) that consists of a bunch of videos designed to unlock the power of your fan page.