Where can I buy eBooks for my Sony Reader?

I've pre-ordered a Sony reader. Where is the best place to buy ebooks?

I've been waiting for over a couple of months for any new e readers to come out but there's been nothing noteworthy - forget the ipad (that's not an e reader for the hardcore readers because it's backlit). I was sold on the kindle until a few weeks ago...

I have a gift card for a sony ebook but i have a Kindle reader can i use the gift card for other sony products or can i play ebooks i buy from sony on the kindle?

Should I buy a Sony Reader (ebook) or a laser printer or keep using my inkjet printer? Does anyone have any experience with the new Sony Reader. I would like to use it to read long pdf documents or pirated ebooks off alt.binaries.e-book. I would only...

Should I buy a Sony Reader? I'm on Mac and in Australia. Background: I'm a Palm addict, I've owned five or six now and the most recent one just died on me. And the thing is, I only really use it to read. I spend a fair bit of time on public transport...

I was given a sony reader for christmas and was wondering if i purchased a kobo ebook will it work on my sony reader? I have a gift card for indigo and was hoping id be able to use it for this.

k, so im thinkin of getting the sony reader, but idk if i have to pay to get the books after i buy the reader. so does anyone know if i have to pay?

The device is a Sony Reader Pocket Edition. It does not have the options in the setting page to change the language into Russian. How can I change the language and read Russian ebooks? When I downloaded a russian book, it couldn't identify the font and...